San Francisco - SnapUp is launching a free iPhone app that lets users take a screenshot of the item they’re shopping for and then have the product tracked on any retailer’s mobile app or website and compiled in one place. With access to the iPhone’s camera roll, SnapUp recognizes and transforms the screenshots taken, then adds those items to the user’s SnapUp account.
From there, consumers can use SnapUp to keep track of their items as well as create and share lists. SnapUp has also built a smart technology that alerts consumers when prices drop on their items.
In addition, swipe motions let users organize their snaps into customized dynamic lists so they can categorize and manage items. Users can then click a “Buy” button when the see an item available at a desired price.