Sonic taps Planalytics for weather insights

Berwyn, Pa. -- Planalytics announced that Sonic Corp. has subscribed to its Business Weather Intelligence Platform. Sonic is utilizing Planalytics' Consumer InsightsSM service to analyze, quantify and manage the weather's impact on restaurant traffic and demand for certain products such as fountain drinks, frozen treats and entrees.

"Planalytics will help us better understand the impact of weather in each of our key markets," stated Barbra Castleberry, manager of marketing analysis for Sonic, which has more than 3,500 locations nationwide.

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