Sony to open dedicated in-store shops in 350 Best Buy stores

San Diego -- Best Buy is updating its home theater departments with in-store Sony shops. Beginning in May, Sony Electronics will start opening “Sony Experience at Best Buy” shops at approximately 350 Best Buy locations nationwide.

"The Sony Experience will give consumers a shopping experience unlike anything before," said Mike Mohan, Best Buy's chief merchandising officer. "Our newly transformed home theater areas will, for the first time, allow customers to test, try and experience how all of the Sony products work together."

The dedicated shops will showcase a comprehensive selection of Sony's TV line-up, from entry level HDTVs to premium 4K Ultra HD TVs. The retail space will highlight a full 4K Ultra HD solution for consumers, including Sony's 4K Ultra HD TVs, 4K Ultra HD Media Players (FMP-X1 and FMP-X10) and 4K HandyCam camcorder (FDR-AX100), home theater sound solutions including sound bars, gaming solutions showcasing PlayStation 4 and more.

The shops will offer consumers demonstration capabilities and an immersive shopping experience designed to increase confidence in purchasing new technologies. Using touch-screens, visitors can control and engage with various content demonstrations on the TV wall.

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