Sony Stores partners with shopkick to offer shopper rewards

PALO ALTO, Calif. — Sony Stores have joined shopkick, a real-world shopping app, to offer “kicks,” shopkick’s proprietary reward currency, to shoppers for visiting stores, browsing lookbooks or interacting with products.

Shoppers who link a Visa or MasterCard credit or debit card to shopkick's Buy and Collect program will receive even more kicks when they make qualifying purchases at a Sony Store. The shopkick app allows shoppers to redeem their kicks for gift cards, including Sony Store gift cards; song downloads; movie tickets; Facebook credits and even donations to charities.

"Sony's awesome products often top holiday wish lists. Now gift-givers can get rewarded with shopkick kicks while shopping for a Sony Cyber-shot digital camera or TV for a loved one, at one of Sony's thirty U.S. locations," said Doug Galen, CRO of shopkick. "From collecting kicks while browsing high-impact lookbooks or from walking from store-to-store and browsing products, a shopper can quickly earn enough kicks for a free cup of coffee or eventually a stylish set of headphones. This year, donations to charity have been especially popular, with more than 30,000 individual redemptions for the Red Cross's Sandy Relief fund."

To inaugurate the partnership, Sony Stores are giving away free earbuds, a $9.99 retail value, to any shopkicker who visits a Sony Store and uses the in-app offer to claim the gift before Thanksgiving Day. In addition, through Black Friday, the amount of kicks available for walking into Sony Stores or browsing through its in-app lookbook is higher: shoppers will get 200 kicks for visits and an additional 50 for viewing content within the lookbook.

"We're thrilled to add shopkick's innovative and interactive rewards technology to our service toolkit. Sony Store Guests already enjoy our unique in-store experience and great Sony products and services — now we can provide another treat in the form of kicks, and bring our latest and greatest products to their attention by using shopkick's beautiful signature lookbooks," said Michaela Ion, senior manager of guest experience, Sony Stores. "And to help us 'kick off' the holiday season in style, we're going to have a fun gift for shopkickers who visit our stores before Black Friday."

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