Los Angeles -- Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.
"Schools need a convenient and reliable channel where teams and families can purchase gear without the usual order fulfillment nightmares," said Craig Levra , chairman and CEO, Sport Chalet. "With the Sport Chalet Team Site, school staff will no longer have to manage order forms, checks, or cash from athletes and parents. Not to mention that schools can take advantage of the site's tools to raise funds by offering spirit and fan gear to the entire student body, friends and family."
High school sports fans are an enormous and largely untapped market. While it is not feasible for most retailers to stock merchandise related to local high schools, e-commerce is an effective way to serve this lucrative consumer segment, especially when much of the day-to-day site management is left in the hands of the school.