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Sport Chek opens digital-savvy flagship in West Edmonton Mall

Sport Chek's new flagship in Canada's West Edmonton Mall.

Edmonton, Canada -- Sport Chek on Wednesday opened an 80,000 sq.-ft. flagship in Canada's West Edmonton Mall. The store is designed to offer a personalized shopping experience that connects consumers to the sports they are passionate about.

The space includes 800 screens that display product images, promotions and local sports information. It features over 1,200 sq. ft. of digital projection.

"Our new flagship in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," said Michael Medline, president of Canadian Tire Corporation, which owns Sport Check.

Sport Chek is a division of Canadian Tires FGL Sports Limited, which operates over 400 stores throughout Canada under various banners.

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