Sport Chek, West Edmonton Mall, Edmonton, Alberta

Sport Chek has opened a flagship in the largest shopping mall in North America: West Edmonton Mall, Edmonton, Alberta (Canada). The sporting goods retailer has woven interactive technology and digital installations throughout the 80,000-sq.-ft. space, which is designed to offer a personalized shopping experience that connects consumers to the sports they are passionate about.

The experience starts just inside the entrance, which resembles a tunnel entrance into a hockey rink or football field. As customers enter, they trigger motion-activated video screens showing sports scenes.

Inside the store, hundreds of interactive screens allow customers and employees to source product information including in-stock sizes, colors and access vendor videos. Customers can also access interactive digital video walls that enhance and provide one of a kind sport and lifestyle experiences. All in all, the store features over 1,200 sq. ft. of digital projection.

Sport Chek is a division of Canadian Tires’ FGL Sports Limited, which operates over 400 stores throughout Canada under various banners.

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