Stage Stores extends ‘commerce anywhere’ strategy with rapid deployment of Oracle Commerce

Redwood Shores, Calif. -- To extend its “commerce anywhere” strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off.

“Oracle Commerce gives us the ability to bring more exciting products and promotional offers to our customers,” said Steven Hunter, executive VP and CIO, Stage Stores, which operates 888 stores under several banners in 40 states. “I’ve been involved in the deployment of several ecommerce platforms. The Oracle Commerce implementation was less than six months in core project time. This was a quick implementation and one of the smoothest.”

During the peak holiday season of 2012, Stage Stores realized it needed to enhance its ecommerce capabilities to increase scalability, reliablity, and performance, as well as to have the ability to personalize and cross-sell merchandise. To it help meet its goals, Stage Stores selected Oracle Commerce and embarked upon a rapid deployment plan.

In early November 2013, Stage Stores completed a less than six-month deployment of Oracle Commerce, allowing the company to dramatically increase the number of products available on its website.  

Oracle Commerce allows Stage Stores to execute more complex pricing and streamline processes, such as the entry of product loads and promotions. The company’s previous platform required site merchandisers to use external tools such as Excel spreadsheets, imported documents, and “cutting and pasting” of data.

Stage Stores’ goal is to offer over 100,000 items on its website so that customers can have access to the full assortment of merchandise availabile in its stores, online exclusive merchandise and additional direct-ship items available through fulfillment partners.  

The addition of guided search capabilities delivers more relevant and accurate search results and enables Stage Stores to highlight new products and promotions.

Oracle Commerce also allows Stage Stores to extend its “commerce anywhere” strategy by improving the customer experience on mobile devices, delivering better search, and increasing conversions. The improved ecommerce platform directly impacts store associates with tablets, ensuring both associates and customers can have fast, accurate access to merchandise no matter where it resides.

Next on the horizon for Stage Stores is leveraging Oracle Commerce to help maximize personalization and service on the site for the 40% of the retailer’s customers who hold the company’s private-label credit card.  
Amplifi Commerce and Rackspace, both Gold-level members of Oracle PartnerNetwork (OPN), helped to accelerate the deployment and to enable Stage Stores to maximize its return on investment.

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