Staples names former Home Depot exec as marketing head

Framingham, Mass. – Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23. Bifulco previously served as chief marketing officer at Home Depot.

In the newly created role, Bifulco will lead marketing across Staples. He will report to Ron Sargent, chairman and CEO, and will be a member of the company’s executive committee.

Bifulco has spent the past three years as founder and managing director of the Boston-based consulting firm Frank Bifulco & Associates. Prior to that he spent three years at Home Depot as chief marketing officer. From 2003 to 2007, Bifulco was with Hasbro, where he last served as president of North American sales.

Prior to Hasbro, Bifulco was with Timberland where he served as chief marketing officer and from 1994 to 2000 he was with The Coca-Cola Company where he served as senior VP of marking for North America.

“Frank is a passionate leader who brings an immense wealth of marketing, analytic and sales experience at some of the world’s most-respected companies to Staples,” Sargent said. “He will help us build on the success of our Make More Happen brand launch as we continue to let customers know that Staples has every product their business needs to succeed.”

 

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