Starbucks’ Times Square location lights up with LEDs

New York City -- Solid-state lighting figures prominently in Starbucks’ newly renovated Time Square flagship in New York City. The retailer utilized the services of Focus Lighting, a New York-based architectural lighting design firm, which called upon LED Source, an international supplier of LED lighting.

“LEDs are the most energy-efficient lighting solution on the market,” said Joe Zamore, VP of business development, LED Source, Wellington, Fla., which specializes specializes in full-scale evaluations and retrofits.

“They cut costs on energy bills and maintenance fees, while still offering brilliant, functional lighting.”

In keeping with its Theatre District local, Starbucks Time Square has a distinctive design inspired by images and history of old Broadway.

Staying true to Starbuck’s new “neighborhood concept design” program, Focus Lighting lit the store as if it were a theater stage set, reminiscent of old Broadway in appearance.

Signature theatrical elements including Fresnel lighting fixtures, equipped with LED lamps and barn doors, are mounted on triangular trusses. The energy-efficient LED accent lighting is integrated into the shelving and canopy. Additionally, the Starbucks letters inside the store have been backlit to create a warm glow.

The LED lamps deployed in the store are from Toshiba Internatioanl Corp.’s LED Lighting Systems Division. Some 73 PAR30 lamps at 16.3 watts and 55 LED MR16 lamps at 6.7 watts are used throughout the space. 

According to LED Source’s Zamore, Toshiba’s PAR30 lamps last on average 25 times longer than traditional bulbs and use up to 75% less energy than halogens, while the LED MR16 lamps last up to 20 times longer and use up to 80% less energy than halogens.

“Each of the bulbs contain no mercury or lead and emit up to 70% less UV light compared to halogens,” he said.

The products chosen also aligned with the design goals.

“The PAR30 lamps were perfect in trying to create an image of old Broadway. The delicacy of our aiming will stay for years to come because of the low maintenance cycle of this lamp,” said Paul Gregory, president, Focus Lighting.

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