New York -- Uniqlo is remodeling the second floor of its Manhattan flagship on Fifth Avenue, and will reopen it on March 28 as the “SPRZ (Surprise) NY Store.” The renovated space will include the introduction of the “Starbucks Experience,” a full-service coffeehouse.
The renovation is part of Uniqlo’s launch of SPRZ NY, a new global project inspired by modern-day famed and influential artists. The project will feature a number of specially designed items such as T-shirts, outerwear, innerwear and more, as well as a collaboration with the Museum of Modern Art (MoMA). Uniqlo signed on as a multi-year, corporate sponsor of MoMA, home to one of the world’s greatest collections of modern and contemporary art, in May 2013.
“We are extremely pleased to have such wonderful partners as MoMA and Starbucks,” said Tadashi Yanai, chairman, president and CEO, Fast Retailing, parent company of Uniqlo.