New York City Starbucks is launching a Gold Card for its best customers that offers them 10% off most purchases, USA Today reported. It will be available nationwide Nov. 4. The loyalty card, which Starbucks tested in Denver and Vancouver, will cost $25. Several thousand free cards have already been mailed to the chain’s best customers, according to the report.
In other moves, Starbucks has launched a tie-in with Costco, offering five, $20 Starbucks gift cards for $80, the report said, and it is pricing many holiday gifts lower this year than in 2007.