Starbucks opens 100th store in Beijing

Beijing -- Starbucks Coffee Co. advanced its growth plans in China with the opening of its 100th store in Beijing. The company also announced the launch of Starbucks China University, its talent development program.

Starbucks has announced that China will be its second largest market by 2014 and will have 1,500 stores by 2015 across more than 70 cities. It currently operates 700 locations throughout Mainland China.”

The Beijing store is staffed by Starbucks “Coffee Masters,” baristas who have completed a rigorous certification process and have earned the right to wear the distinguished Black Apron after intensive coffee skills and knowledge training, the company said.

Starbucks China University will also offer training curriculums that encompass a broad range of areas and functions of the Starbucks China business, including coffee knowledge and culture training, and provide tailor-designed curriculums on retail and related functional training as well as leadership competency.


Recommended stories

Login or Register to post a comment.