Starbucks plans push to expand Seattle’s Best brand

Seattle Starbucks Corp. plans to revamp its Seattle's Best brand, expanding its availability through franchises and a big expansion at other retailers.

Starbucks said Wednesday it will to increase availability of the brand from 3,000 locations to 30,000 by the end of the year.

That includes a new agreement with AMC Theaters, which will serve Seattle's Best Coffee in 300 AMC Theaters nationwide beginning in July.

Seattle's Best will also be offered at all Burger King restaurants by September.

Other companies that serve Seattle's Best include Alaska Airlines, Borders bookstores and Royal Caribbean Cruise Lines.

Starbucks acquired Seattle's Best in 2003.

Login or Register to post a comment.