Starbucks shakes up afternoons with soda, sandwiches

Seattle – Starbucks appears to be targeting afternoon shoppers with new soda and sandwich offerings. Starting June 24, Starbucks is expanding its cold beverage portfolio with the addition of Fizzio handcrafted sodas at about 3,500 U.S. locations.

Fizzio sodas are carbonated fresh behind the counter and debut in three flavors. Starbucks estimates the global carbonated beverage market is worth $415 billion.

The retailer is also debuting two new sandwich options – turkey pesto panini and grilled cheese. In addition, two new Teavana iced tea flavors, as well as the option to add Fizzio carbonation to Teavana iced tea beverages, will debut June 24.

“We have heard from our customers that they’re looking for more refreshing, cold beverages, especially during the warm summer months,” said Cliff Burrows, group president, U.S., Americas and Teavana.

Login or Register to post a comment.