Stater Bros. to lower prices on 10,000 products

Stater Bros. Markets is launching a new advertising campaign today with the tag line, “Lowering prices every day ... to help you save on what you pay.”

The program involves lowering prices on 10,000 products “that families use on a daily basis,” the company said.

“We know our customers are having a hard time making ends meet,” Jack Brown, chairman and CEO, said. “That’s why we’re offering even lower prices to help the families we are privileged to serve make their food dollars go ever further.”

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