Jacksonville, Fla. -- Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.
"Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website.
A collection of videos depicting customers' favorite merchandise finds appears on Stein Mart's revamped homepage, and encourages visitors to upload their own "Love at First Find" videos. The site acts as a Stein Mart community where enthusiasts can also comment on the videos, "like" and post to Facebook, and sort by categories, such as hometown. Alongside the website community, Stein Mart is leveraging Facebook to connect with fans and publicize sales and promotions.