Stop & Shop launches new health initiatives

PURCHASE, N.Y. — Stop & Shop has launched two new initiatives to make it easier for customers to live healthier lives.

The company has launched a free, quarterly magazine to help fight childhood obesity and get kids to live healthier lifestyles. Kid Healthy Ideas is a 12-page full-color publication that targets children ages eight to 12 and features health-related educational articles, games and recipes.

"For many families, healthy eating choices begin at the supermarket and with childhood obesity on the rise, it's an important issue to Stop & Shop," said Arlene Putterman, manager of public and community relations of Stop & Shop's NY metro division. "We offer kids a variety of exciting and interactive ways to learn about proper nutrition and health both in our stores and on our website with Stop & Shop's exclusive Passport to Nutrition program, which provides tips on nutrition and living healthy lifestyles in a fun and interactive way. These are just a few ways we are reaching out to children to encourage them to eat healthy."

Stop & Shop also is providing gluten-free labeling and more products in all Stop & Shop stores.

"Over the past several years, Stop & Shop has received an increasing number of customer requests for gluten-free products within our stores," said Suzi Robinson, manager of public and community relations for Stop & Shop's New England Division. "To help customers more easily identify gluten-free products in our stores, we have introduced a new gluten-free shelf labeling system." Blue and green gluten-free labels can be found on the shelf immediately below approximately 3,000 of Stop & Shop's Own Brand and national brand products to help customers make the correct choices that fit their lifestyle and diet. All identified products are truly gluten-free based on a commitment from the manufacturer.

For more information on Stop & Shop's Kid Healthy Ideas and the new gluten-free labeling, recipes, and links to other gluten-free resources, visit  


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