Store designer/marketing expert Marc Gobe dies at 68

New York -- Marc Gobé, an award-winning store designer and marketing and branding expert, passed away Friday in New York, of a brain tumor. He was 68.

He and Joel Desgrippes founded the design consultancy, Desgrippes Gobe in 1971, with offices in Chicago and Paris. By the 1990s, the two were active in the strategic brand storytelling aspects of retailing. In 2007, Gobe founded the consulting firm Emotional Branding.

Gobe wrote books and was a frequent speaker at industry events, offering his thoughtful take on commercial and cultural trends and how they can be translated into branding and design strategies

There will be memorial services on Thursday morning in Manhattan, at the Church of the Blessed Sacrament. A celebration of his life will take place in La Baule, France, in February.

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