The art of sewing comes alive at The Hab, a one-stop shopping destination in Mumbai, India, for all things sewing. The colorful store offers a fresh and youthful take on one of retailing’s more staid, and slightly old-fashioned, categories, and more than lives up to its motto: “A hipper side of sewing.”
Owned by USHA International Ltd., which manufactures a wide range of consumer products, including sewing machines, The Hab (short for haberdashery) offers a comprehensive lineup of product. From threads, buttons and beads in all colors and sizes to laces and zippers to stitching tools and the latest in sewing machines, The Hab stocks anything and everything a sewer could ever need.
More than just sell product, The Hab is designed to inspire people to create, innovative and experience the art of sewing. A series of demo stations — each outfitted with the very latest sewing machines — allow for a hands-on experience. Experts are on hand to help customers create their own personalized fashions.
Along with the ongoing demos throughout the day, sewing classes and related design workshops are also available.
A neon-colored sewing machine installation in the front window sets the tone for the high-energy, modern interior. A spiral staircase takes shoppers to a library stocked with specialty books and international publications related to sewing, knitting and crafts.
The Hab was conceptualized and designed by architect Pinakin Patel and design firm Grandmother India Design.
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