Stride Rite to open in China

Topeka, Kan. -- Collective Brands, parent company to Payless ShoeSource and Stride Rite, said Tuesday it is planning to take its Stride Rite children’s shoe brand to mainland China next year.

According to Bloomberg, the company is teaming up with Li & Fung Retailing and will also open stores in Hong Kong, Malaysia and Singapore starting in December, according to Matthew Rubel, CEO of Collective Brands.

The retailer is entering China with a “prestige” brand to meet demand from a growing middle class, according to Rubel.

The company has not identified number of stores at this time.

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