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Study: Easter-related retail shipments rise 22%

New York - Retailers are preparing for a strong Easter shopping season, with shipments of “Easter” related items up more than 22% from 2013. According to analysis of shipments from December to February (the time when retailers stock their shelves for Easter) from global trade data provider Panjiva shows that U.S. retailers recorded a total of 4,610 Easter-related shipments during this period in 2013-2014, compared to 3,772 in 2012-13.

In addition, shipments including the terms “Easter” and “eggs” climbed 46% to 724 from 497, while shipments including the terms “Easter” and “bunny” grew 21% to 635 from 521. Shipments only including the term “bunny” increased a more modest 2%, to 1,735 from 1,703.

 

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