New York – Business-to-consumer e-commerce sales are expected to reach $14.7 trillion globally in 2014, up about 20% from $1.23 trillion in 2013. According to a new study from EMarketer, this figure will gradually increase to almost $2.36 trillion in 2018.
Slowing e-commerce growth in China will lead to North America remaining the leading global region for e-commerce spending in 2014, with more than one-third of all e-commerce spending occurring there. But Asia-Pacific is expected to take the lead in e-commerce spending in 2015, growing from 31.2% to 33.4% of all e-commerce spending while North America’s share dips from 32.9% to 31.7%. North America, Asia-Pacific and Western Europe will continue to represent about 90% of all e-commerce spending through 2018.