Study: Grand Forks mall leads in local shoppers

San Francisco – The Grand Cities Mall in Grand Forks, North Dakota leads all U.S. shopping malls in both the presence of shoppers who live and the presence of shoppers who work within three miles. According to the new Mall Shopper Mobility Report from Streetlight Data, the Fashion Outlets of Las Vegas in Primm, Nevada, leads in the presence of shoppers living more than 25 miles away, while Southside Plaza/Circle Center in Richmond, Virginia, leads in how much more (or less) wealthy a property’s shoppers are than the nearby residents, defined as people who live within three miles.

Other insights from the report include:

• It is more likely for a mall/center to draw a shopping crowd that is wealthier than nearby residents rather than less wealthy. Thus, trade area analyses relying on drive-time polygons or proximity may often be underestimating spending potential.

• Americans go on more frequent shopping trips, often buying fewer items per trip, than ever before. At the same time, customers have become more particular, willing to travel further to access certain brands and shopping experiences.

• Today, nearly a third of the miles driven in the U.S. are for shopping.

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