Study: Retailers leave money on table due to lack of personalized service

Disappointing shopping experiences are costing brick-and-mortar retailers serious money.
 

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- 8:19 AM
stuart@stuartdornfield.com says

Brick 'n mortar retailers better wake up quickly. Disappointing shopping experiences continue to drive customers to online channels and many retailers like Office Depot and Sports Authority (http://stuartdornfield.com/2016/03/sports-authority-bankruptcy-lack-customer-centricity-failed/) and others have not only lost money because of it, but lost their businesses. Even upscale retailers like Bloomingdale's suffer from lack of personalized service. You can't have one sales person straddling three departments and call that customer service!

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