Study: Super Bowl to generate $210 million of direct spending in N.Y., N.J.

New York -- Direct spending in New York and New Jersey by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities related to Super Bowl XLVIII is expected to total more than $210 million. This estimate is based on a proprietary analysis that considers characteristics unique to this year's event such as the participating teams, attributes of the New York/New Jersey area, national economic conditions, and corporate and other ancillary activities.

"While a world-class destination, Super Bowl-related visitor volume and length of stay in New York/New Jersey could be mitigated by factors such as cold weather, a compressed event and activity calendar, shorter hotel minimum night requirements, and a higher proportion of local attendees, compared to traditional host markets," said Adam Jones, director, sports and tourism sector, PwC US. "Yet – barring any major weather issues impacting travel – it's anticipated that New York/New Jersey should still yield one of the highest inflation-adjusted results for a Super Bowl, given the relative destination costs and the planned scale of Super Bowl-related events and activities."

 

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