New York - Shopping app Stylewhile is launching a new online marketplace for emerging and independent designers. The iPad app allows users to virtually try-on different items, mix and match pieces from multiple brands, and buy online.
Stylewhile's virtual fitting room service allows users to try on clothes on a model of a chosen body type. Established retailers and brands will also be available through the app, meaning shoppers can mix and match multiple brands in the one look.
Stylewhile is also introducing “Style Corner” with stylist Samantha Scragg. Scragg, who has worked for Elle and Coach, will be on-hand to provide styling tips, inspiration and hand-picked outfits for different occasions.