Boulder, Colo. Sunflower Farmers Market has launched a nutrition label program, a microsite and new Web site.
The company’s “Smart Tags Program” is a color-coded nutrition labeling program developed by Sunflower’s registered dietician. Smart Tags can be found at all Sunflower Farmers Markets in every department.
Smart Tags were created by combining the American Dietetic Association's dietary recommendations with criteria in four areas: orange Smart Celiac tags, red Smart Heart tags, blue Smart Carb tags and purple Smart Weight tags.
Sunflower has also created a New Year’s Nutrition-themed microsite, a tool designed to help customers start and stick to a nutrition plan in 2010. The microsite’s features include nutrition tips; healthy recipes; in-store program details.