Sunrise MarketPlace teams with Mallfinder to launch new website

Citrus Heights, Calif. -- Sunrise MarketPlace said Tuesday it has partnered with Mallfinder to launch a redesigned website promoting more than 400 merchants and services in the Citrus Heights, Calif., business improvement district (BID).

The new site, shopSMP.com, is intended to establish the online presence of Sunrise MarketPlace as a premier shopping destination for the Sacramento metro area. A comprehensive gallery features pages for each merchant to provide up-to-date information for shopping, dining, entertainment and services.

“Our vision was to connect our patrons visually and emotionally to the depth and breadth of services provided by the large number merchants in Sunrise MarketPlace,” said Kathilynn Carpenter, executive director, Sunrise Marketplace.

Wooga Yoo, Mallfinder VP operations, noted, “We had to adapt our typical mall-based solutions to address the scale of a BID. While most shopping centers have 80-100 stores, Sunrise MarketPlace is a collection four times that number and includes retail, food, entertainment, health and beauty, as well as professional services all in one area.”

The site was developed by Mallfinder, an interactive marketing agency specializing in retail venues, and integrates convenience features such as Google Maps to generate detailed directions to merchant locations. Using Mallfinder’s RetailHub content management system, the new site also enables merchants to update information on their individual store pages and also promotes their business with sales offers and events sourced both locally and from national retailers.

Sunrise MarketPlace is a collection of more than 400 retail and service businesses in one of the region's most heavily travelled commercial corridors in the heart of Citrus Heights, Calif. They come together as a single brand to highlight the breadth of goods and services offered in the area.

The District was created in 1999 to advance the commercial vitality of the City of Citrus Heights and is funded by an assessment on property owners within the District.

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