Supervalu extends mobile couponing app to independent stores

LOS ANGELES — Supervalu is making the mobile couponing app, Yowza!! available to more than 1900 independent stores. The new alliance means independent retailers supplied by Supervalu have the opportunity to offer the free Yowza!! app to their shoppers to receive real-time savings on in-store purchases.

"We are always looking for the next best way for the independent retailers we supply to offer more value to their shoppers," said Teresa Chipps, Supervalu VP marketing and education, independent business. "With Yowza!!'s ability to bring fast-paced savings to customers, we are confident we have found just that."

"Yowza!! delivers digital coupons directly to shoppers' smartphones while they are actually shopping in the store," says David Teichner, CEO of Yowza!!. "We are incredibly excited to team with a forward-thinking company, like Supervalu, to enhance the success of their independent retailers and improve the shopper's overall experience."

The app is available for download here.

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