Supervalu fishing for seafood sustainability

MINNEAPOLIS -- Supervalu announced that it will source 100% of its top 20 wild-caught seafood products from sustainable fisheries or those on a clear pathway to sustainability by 2015. Specifically, these products will be certified from Marine Stewardship Council (MSC) fisheries, in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund (WWF) by 2015, the company reported.

Supervalu said that it has been working with WWF for more than a year and that a new study suggests that more than 40% of the top 20 wild-caught seafood species sold by the company are already certified by the Marine Stewardship Council or in full assessment.

“Supervalu is excited to announce the next steps toward meeting our company’s commitment to seafood sustainability,” said Chris Hooks, Supervalu's VP meat, seafood, dairy and frozen Foods. “By sourcing our products from sustainable fisheries, as well as supporting fishery improvement projects, we are helping ensure sustainable seafood for generations to come.”

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