Survey: 20% of smartphone users respond to savings notification

Whiting, Ind. -- Survey results released Wednesday by found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

Smartphone owners see saving money as a top priority, as 47% said they would like to receive geo-targeted coupons on their device for precisely that reason.

Nearly seven-in-10 (67%) said they would be at least somewhat interested in a mobile app that allows them to receive notifications for geo-targeted coupons.


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