Washington, D.C., About 72.0 million consumers plan to shop online from home or at work on Monday, up from 60.7 million in 2006 and 59.0 million in 2005, according to a Shop.org survey, conducted this weekend by BIGresearch.
The survey found that 31.9% of adults would shop on Cyber Monday, up 17.3% over last year (27.2%). Cyber Monday, a term coined in 2005, began after online retailers noticed a trend of people shopping online on the Monday after Thanksgiving.
According to a Shop.org/Shopzilla eHoliday Survey, 72.2% of online retailers are planning a special promotion for Cyber Monday, up from 42.7% just two years ago. Promotions will range from specific deals (29.9%) to one-day sales (28.9%) to free shipping on all purchases (24.7%).