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Survey: Breach has little long-term impact on Target customers

Minneapolis – The vast majority of Target customers intend to continue spending the same amount of money or more there in the next year as they did before the December 2013 data breach. According to a new Bloomberg National Poll of 1,020 Target customers, 85% of respondents will spend the same amount of money, 7% will spend more and 7% will spend less, with 1% having no opinion.

Poll results also indicate the departure of former Target CEO Gregg Steinhafel, who publicly took blame for the breach, has little effect on customer behavior. Eighty-four percent of respondents said Steinhafel leaving makes no difference, 8% said they will spend more as a result, and 7% plan to spend less.

Although most Target customers will not reduce their spending in the wake of the breach, only about half are confident Target is capable of protecting debit and credit card data moving forward.