Survey: Holiday shoppers seek deals, make plans

Austin, Texas - The current state of the economy will drive 41% of consumers to look for ways to save money on their holiday shopping this year, seeking out bargains and coupons. According to the new annual holiday shopping and coupon usage survey from Offers.com, about half of people (51%) make a holiday gift list, and 62% set a budget for their holiday gift shopping.

Other holiday-related findings from the survey include:

  • Among online shoppers, 40% of people do the majority of their online holiday shopping throughout the year, and 33% shop from Thanksgiving Day through Christmas Eve.
  • Females are much more likely to make a holiday gift list than males (64% vs. 37%), and more females will set a holiday budget than male counterparts (68% vs. 55%).
  • People who frequently (i.e., always or most of the time) seek savings online are more likely to make holiday shopping plans: 61% of those people will create a holiday gift list and 70% will create a holiday budget.

"Concerned consumers are taking steps to save money on their holiday shopping this year,” said Steve Schaffer, CEO of Offers.com. "The majority are making gift lists, setting budgets, and shopping early. But, consumers can easily save more money by using Offers.com to help them save on all their holiday shopping needs."

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