Survey: iPad shoppers reading more digital catalogs

Los Altos, Calif. -- Shoppers using the Catalog Spreee iPad app read 60% more catalogs and viewed 39% more catalog pages when compared year-over-year (first quarter 2014, compared to first quarter 2013). In addition, Catalog Spree’s new quarterly iPad Shopping Trends Report indicates half of all shoppers visited a retailer's website directly from the app to view further product details.

The quarterly report provides a look at the shopping habits of consumers, including trends, changes, engagement, and more. Additional findings from the report include:

• Shoppers want deals: More than one-quarter of shoppers use the price drop notification feature to find a sale.

• Shoppers want content: 65% of shoppers requested to be notified of new catalogs from their favorite brands.

• Top three brands shopped: HauteLook, One Kings Lane and Macy's.

• Frequent publishing benefits: Daily publications had the highest engagement levels.

• Most popular categories shopped: Women and Home.

• Seasonal weather is a factor: Cities with highest concentration of traffic included cold weather metro areas New York, Chicago and Philadelphia.

"At Catalog Spree, we've always believed that shoppers on mobile devices want a very visual, emotional shopping experience, just as they would when going to the mall or reading a traditional catalog," said Joaquin Ruiz, CEO of Catalog Spree. "To make this experience happen, we're looking beyond the search-find-buy mentality typical on mobile and web e-commerce sites. We're looking to content. Gorgeous, easy-to-shop content. Clearly we're onto something as the data speaks for itself — if the content is there, the shoppers will come."

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