Survey: Mobile is top e-commerce technology investment

Chicago – Mobile is the most popular technology for e-commerce retailers to make a significant investment in. According to the 14th Annual Merchant Survey from The E-Tailing Group, 42% of respondents have made significant investments in mobile optimization.

Other popular technology areas for e-commerce investment include omnichannel integration (30%), retargeting (28%), personalization and targeting (27%) and Big Data/related CRM initiatives (27%). Eighty-one percent of e-commerce retailers are implementing consistent branding across channels and shared inventory across channels (70%).

Leading e-commerce strategies that deliver ROI include sales/specials/outlets (98%), email as a merchandising vehicle (94%), keyword onsite search (92%), cross-sell recommendations (90%), and product reviews (89%). Ninety-seven percent of e-commerce retailers use analytics to see what works, and 92% use A/B, MV or usability testing.

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