NEW YORK — Harris Interactive has revealed the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.
Kohl’s was the top finisher in the department store category, followed by Macy’s and J.C. Penney. Target came out on top in the mass merchandiser category, with Walmart in second place.
In drug stores, Walgreens was number one, followed by CVS and Rite Aid.
Here are top finishers in the other retail categories:
Sporting goods stores: Cabela’s (No. 1), REI (No. 2), Dick’s Sporting Goods (No. 3)
Value stores: Dollar Tree, Dollar General
Warehouse stores: Costco, Sam’s Club
Office supply: Staples, Office Depot
Off-price: Marshalls, Ross Stores, TJ Maax
Hardware and home improvement: The Home Depot, Lowe’s