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Beloit, Wis. -- Almost one-third of U.S., consumers (30%) plan to buy a new TV in 2014 and of those, 32% said during Super Bowl sales, while 25% said during Black Friday. A new consumer survey from FatWallet also revealed price will have the most influence on TV purchases, with more than half saying they plan to spend less than $500, while one-in-four plan to spend more than $700.
"January is one of the top two times of year to find a great deal on quality HDTV's and home theater packages," stated Brent Shelton, FatWallet spokesperson. "January shoppers get a two-for by saving money on a big-ticket item and enhancing their viewing experience for the big game."