Los Angeles A report released Tuesday by PriceGrabber.com and its parent company Experian found that online gift purchasing for both graduation and Fatherâ€™s Day is expected to be conservative.
In fact, according to the surveyâ€™s findings, 36% of respondents plan to spend less than $25 on Fatherâ€™s Day.
"While the recession will influence consumer shopping behavior for both Father's Day and graduation, it will also continue to have a significant impact in the future," said Barbary Brunner, CMO at PriceGrabber.com. "We're seeing the emergence of a new consumer trend we call 'price bragging.' In this day and age, people are excited about getting a deal that makes the most out of their budget, and when they do, they often share that information with others in their communities."
Of the 64% of online consumers celebrating Father's day this year, 27% will spend between $25 and $49 on a Father's Day gift; 15% will spend between $50 and $74; and 22% plan to spend $75 or more on a Father's Day gift.
When it came to shopping online versus offline, 41% of respondents said they would do less than half of their graduation shopping online; 34% said they would do more than half of their graduation shopping online; and 25% will do half of their graduation shopping online.