BOULDER, Colo. — More shoppers are purchasing private label (store brand) products in 2014 compared to the prior year. According to a recent study of more than 6,200 consumers by Market Force Information, 98% of shoppers purchase private label food items or cleaning products at least some of the time, on the rise from 96% in 2013.
Most shoppers are familiar with their supermarket’s private label dairy products, and most are regularly purchasing them. Seventy-eight percent of shoppers indicated that their primary grocer offers private label dairy products, 8% said they do not and 14% don’t know. Sixty percent of consumers indicated that they buy private label dairy most of the time or always, and another 35% said they sometimes purchase it.