Washington D.C. Americans will spend slightly more this Fatherâ€™s Day, according to the National Retail Federationâ€™s 2010 Fatherâ€™s Day Consumer Intentions and Actions Survey, conducted by BIGresearch.
The average person will spend $94.32 to celebrate the holiday this year, up from $90.89 last year. Total Fatherâ€™s Day spending is expected to reach $9.8 billion.
The survey found that 39.9% of those celebrating the holiday this year would treat him to a special outing, such as dinner or brunch. The survey also found that 36.7% would give him clothes as gifts.
Others will shell out $1.2 billion on electronics; $749 million on greeting cards; $578 million on tools or appliances; $550 million on home improvement or gardening tools; and $400 million on automotive accessories. Three-out-of-10 (31.2%) will give dad a gift card, spending an estimated $1.2 billion on those purchases.
â€śA slight uptick in Fatherâ€™s Day spending is another sign people are starting to open up their wallets again,â€ť said NRF president and CEO Matt Shay.
When it comes to where people will purchase their gifts, discount stores (34.4%) and department stores (34.1%) will see the most traffic. Specialty stores (26.4%), online (20.5%) and specialty clothing stores (7.6%) will also be popular shopper destinations, the survey said.