Survey: Six-in-10 Millennial women make product recommendations

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Boston – Six-in-10 (59%) Millennial women make product recommendations to share highly positive or negative consumer experiences. However, according to a new survey of 1,100 American women without children born between 1979 and 1993 by Mom Central Consulting, 50% say that reading a bad review online about a business wouldn’t stop them from shopping/visiting.

In addition, when making technology purchases (computer, cellphone, tablet, etc), Millennials rely most on their friends advice (66%), more than their spouses/significant others advice (59%), or parents advice (37%) In-person word-of-mouth recommendations prove most influential in all purchasing categories for Millennials, especially: food/beverage (68%), vacations (67%) and household products (63%).


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