Amazon hasn't make it to the head of the class for this year's back-to-college shopping season.
Among young U.S. shoppers (ages 18-24), 64% said they will buy back-to-school items from Target and Walmart, respectively, edging out Amazon (50%). This is according to a new consumer survey from the retail app platform, Branding Brand.
The results differ from a similar survey conducted last year by Branding Brand in which Amazon led the pack. In the 2016 survey, 74% of respondents said they would buy back-to-college items at Amazon, with 42% planning to buy from Walmart and 51% from Target.
Branding Brand's 2017 survey also identifies several millennial shopping trends that will shape this year's back-to-school season, including:
• 80% will purchase items online this year; and 62% will buy via smartphone.
• 54% said they won't start shopping until August. A mere 14% were done in June.
• 18% will purchase using mobile payments like Apple Pay, Android Pay, and Samsung Pay.