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Survey: Top 10 discounters with the best consumer perception

New York City -- Target, Kohl's and J.C. Penney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

  1. Target (33.9) 
  2. Kohl's (29.5) 
  3. J.C. Penney (23.9) 
  4. Costco (23.3) 
  5. Dollar Tree (16.2) 
  6. Wal-Mart (15.7)
  7. Sam's Club (15.4) 
  8. Big Lots (15.4)
  9. Dollar General (13.8)
  10. True Value (13.7)