Palo Alto, Calif. -- The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.
"Mobile is redefining the physical retail world," stated Cyriac Roeding, Shopkick CEO. "It is on its way to become the No. 1 marketing tool for retailers and brands, because it is the only interactive medium consumers have with them in the noninteractive physical world, especially at stores. … It's the perfect way for retailers and brands to touch shoppers at each point in the purchase cycle — from research through browsing, to purchase."
Shopkick 3.0, released last October, topped the Nielsen shopping app statistics. According to Nielsen, Shopkick is the No. 4 most widely used shopping app - behind Amazon, eBay and Groupon — which makes it the most widely used shopping app at physical retailers. In addition, Shopkick ranks No. 1 on most time spent in-app per month (2 hours, 37 minutes), No. 1 on the number of sessions per month (22) and No. 1 in terms of time spent per session (7 minutes).
Shopkick's users viewed more than 1 billion products in the app within three months, a number that previously took Shopkick one-and-a-half years to reach. Previously, users looked at five to eight products per day in the app. With Shopkick 3.0, each user averages over 100 products viewed per day, the company noted.
Shopkick has accumulated 15 national retailers, including Target, Macy's, Old Navy, American Eagle, Crate & Barrel, Toys "R" Us, ExxonMobil and Simon Malls, and more than 70 brands, such as Procter & Gamble, Kraft Foods, Disney, Revlon, Unilever, Pepsi, and top financial institutions, Visa and MasterCard, as partners.
To provide high-value rewards to shoppers for actually being present in stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper's phone's microphone and then delivers "kicks," Shopkick's cross-retailer reward currency.