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Survey: Young consumers use mobile retail apps

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

In addition, half of survey respondents have used or currently used a digital wallet and digital wallet users are more likely to use their smartphone or tablet to make purchases online with more frequency than non-digital wallet users.

Other results include that more than one-third of respondents have made an in-store purchase using a mobile phone, men use smartphones more than women but women are more likely to use iPhones, and the beauty sector is the retail sector with the most Apple Passbook ads. In addition:

  • Forty-nine percent of respondents have downloaded five or more retailer/brand apps from a mobile phone and 33% have done so from a tablet.
  • Forty-one percent of respondents who have downloaded one or more mobile apps use them weekly and 15% use them daily.
  • The most popular specific uses for mobile retail apps include coupons (63% of respondents), discounts (61%), sales (60%) and browsing inventory (55%).