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Swatch sues Target

New York -- Swatch Group SA is suing Target Corp. for illegally selling watches that copy Swatch watches.

Swatch, in a lawsuit made public on Monday, accused the retailer of infringing its designs for "multi-colored" and "zebra watches." The watchmaker said the quality of the Target watches is inferior compared to its own and that their sale is likely to confuse consumers and hurt Swatch's sales.

The watchmaker wants Target to stop Target from selling the alleged copies, and also be awarded monetary damages. Swatch also wants to recoup profit from prior sales.