Talbots Appoints New Marketing Chief

Hingham, Mass. Talbots Inc. said Friday it has created a chief marketing officer role as part of its strategy to refresh the clothing retailer's brand. Talbots appointed Lori Wagner to oversee all advertising, catalog development and direct marketing.

Wagner most recently served as chief marketing officer of Cole Haan's Nike division, where she was responsible for the repositioning of the brand and all aspects of worldwide marketing and advertising.

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