Talbots implements Oracle retail planning suite

Redwood Shores, Calif. Oracle announced Tuesday that Talbots has selected its retail planning and optimization suite of applications to support its ongoing efforts to drive improved store productivity.

According to Oracle, Talbots will use its services to help identify customer preferences and tailor merchandise offerings based on buying patterns, size profiles and other key attributes.

John Kovac, Talbots CIO, said, "By implementing Oracle's Retail Planning and Optimization Suite we will have a robust platform providing advanced analytics to ensure we have the right balance of inventory when and where our customers need it. Our investment in the area of merchandise planning and allocation is an important piece of enhancing our IT infrastructure to drive business advantage."

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